Digital Marketing: Strategy, Implementation and Practice

Type

Book

Authors

Dave Chaffey

ISBN 10

0273746103

ISBN 13

9780273746102

Tags

Direct, Sales & Selling, E-Commerce, Web Marketing, Online Searching, Marketing, Sales, Computer Science

Description

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. - from Amzon

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